What is likelihood of confusion?

What is the purpose of a trademark? A trademark serves to indicate the source of goods or services (in this post, I’ll refer to both goods and services collectively as “products” for simplicity). A trademark may comprise words and/or┬álogos used in connection with the sale of goods or services. In rare cases, a trademark may […]

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What is a trademark Office Action?

A trademark Office Action is a letter issued by the USPTO examining attorney assigned to review your trademark application. All issues raised in a trademark Office Action must be adequately addressed to avoid abandonment of the trademark application. Has my trademark application been rejected? Receiving an Office Action does not necessarily mean that your trademark […]

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How to Respond to a Trademark Office Action

What is a trademark Office Action? A trademark Office Action is a letter issued by the USPTO examining attorney reviewing your trademark application (i.e., the trademark examiner). There are generally two types of Office Actions: those that refuse registration; and those that merely seek clarification. What are substantive vs. non-substantive trademark Office Actions? Office Actions […]

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