trademark application

What is a use-based trademark application? A trademark application must always identify whether the mark has already been used on the goods or services. One…

Should you file a trademark opposition? A trademark application is close to the finish line. A few more days left in the publication period, and…

Focus on What Matters Most In Filing Your Trademark Application For many businesses thinking of registering a trademark, cost is the biggest factor. It is…

What are smarter ways to respond to trademark Office Actions? Though you hate to see them, Office Actions are fairly common in USPTO trademark applications.…

What exactly is the applied-for mark in your trademark application? One of the most common errors in a trademark application is a mismatch between the…

What does confusable mean? To be registrable, a mark must not have a likelihood of confusion with any registered trademarks. In other words, an applied-for…

Why does an early trademark filing date matter? Why would it matter to be the first to file your trademark application with the USPTO? US…

What is a design mark application? If you were asked to conjure up the first trademark that comes to mind, what would you see? A…

What are the new USPTO trademark filing rules in 2020? Starting Feb. 15, 2020, certain mandatory requirements for trademark filings will take effect. These changes…

What is a color claim in trademark application? Color is an issue only when dealing with design marks, such as logos, that have elements of…

What is a trademark with acquired distinctiveness? Some trademarks are inherently distinctive from the start. Inherently distinctive marks generally include marks that are arbitrary, fanciful…

How to develop a trademark strategy that will improve chances of registering your mark A successful trademark registration will depend a great deal upon the…