trademark application

What is a Use-based Trademark Application? How to File Section 1(a) TM App Based on Actual Use

What is a use-based trademark application? A trademark application must always identify whether the mark has already been used on the goods or services. One…

TTAB Trademark Opposition: What You Should Know

Should you file a trademark opposition? A trademark application is close to the finish line. A few more days left in the publication period, and…

Trademark application: What is the most important factor in registering a mark?

Focus on What Matters Most In Filing Your Trademark Application For many businesses thinking of registering a trademark, cost is the biggest factor. It is…

How to File a Smarter Trademark Response to an Office Action

What are smarter ways to respond to trademark Office Actions? Though you hate to see them, Office Actions are fairly common in USPTO trademark applications.…

What if specimens do not match the mark in your trademark application?

What exactly is the applied-for mark in your trademark application? One of the most common errors in a trademark application is a mismatch between the…

What are confusable trademarks and examples of non-confusable trademarks?

What does confusable mean? To be registrable, a mark must not have a likelihood of confusion with any registered trademarks. In other words, an applied-for…

How to Get Trademark First Filer Advantages: Why An Earlier Filing Date Matters

Why does an early trademark filing date matter? Why would it matter to be the first to file your trademark application with the USPTO? US…

What is a design mark application?

What is a design mark application? If you were asked to conjure up the first trademark that comes to mind, what would you see? A…

What are the new trademark filing rules for 2020?

What are the new USPTO trademark filing rules in 2020? Starting Feb. 15, 2020, certain mandatory requirements for trademark filings will take effect. These changes…

Should you apply for a trademark in color?

What is a color claim in trademark application? Color is an issue only when dealing with design marks, such as logos, that have elements of…

What is acquired distinctiveness (secondary meaning)?

What is a trademark with acquired distinctiveness? Some trademarks are inherently distinctive from the start. Inherently distinctive marks generally include marks that are arbitrary, fanciful…

Trademark Strategy: 5 Steps to Optimize Chances of Successful Registration

What is a trademark strategy that will improve the chances of registering your mark? A successful trademark registration will depend a great deal upon the…

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