Got Moat?

Why economic moat is good for startups It’s a competitive world out there. In any area of business that appears profitable, competition seems only to increase as more companies seek to do the same thing. If you have a lot of companies offering the same product with comparable quality, then price becomes the main factor […]

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When should a startup file a trademark application?

When your company name is also the name of your product It’s best to search the USPTO trademark database for your startup company name before incorporating. A trademark search will provide not only peace of mind, but also a helpful assurance that you ought to be able to sell product under the desired trademark with […]

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