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Articles Tagged: logo

How to Trademark a Logo

Can you register a trademark for your logo? A well designed logo can mean so much to your business. It can embody not only what your product is, but also the way in which you conduct business. Perhaps your logo speaks to the character of your team. A distinctive logo can set you apart from […]

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Should you apply for a trademark in color?

What is a color claim in trademark application? Color is an issue only when dealing with design marks, such as logos, that have elements of graphic design. If you are seeking to register wording without any stylization or design elements, you should apply for the wording in standard character format (i.e., typed letters and certain […]

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Word Mark vs. Design Mark: What is a standard character trademark vs. a stylized logo?

What is the difference between a word mark (standard character) and a design mark? There are two ways to register a trademark. While they go by different names, I simply call one a “word mark” and the other a “design mark.” A word mark consists of the wording in a particular trademark without regard to […]

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