Why economic moat is good for startups It’s a competitive world out there. In any area of business that appears profitable, competition seems only to increase as more companies seek to do the same thing. If you have a lot of companies offering the same product with comparable quality, then price becomes the main factor […]
Articles Tagged: startup IP
Why patents matter to your startup
Why should startups care about patents? Spend enough time on the internet and you will find arguments both for and against startups filing patents. One side argues that patents take too much money and time, and that startups would be better off focusing on execution. The other side argues that patent filings provide startups with […]
How to patent a product
Should you file a patent application? Before discussing how to patent a product, let’s briefly consider the why question. Give some thought to this fundamental question: Should you patent your product or idea? A wise IP strategy should cover the following factors before filing patent applications: Product lifespan (How long will the product realistically last […]
Trademark timing: When is the right time to trademark a product or company name?
When is the right time to file a trademark application? Trademarks differ from patents in terms of timing. Unlike patent deadlines, there is no strict due date for filing a trademark application, although there can certainly be negative consequences for waiting too long. Assuming that you do not have enough cash now to apply for […]