Who is the trademark applicant?

Who should be identified as the applicant in a trademark application? In every trademark application filed with the USPTO, an applicant must be properly identified. This seemingly straightforward question can be somewhat confusing for trademark filers. Should the company or the individual be identified? What if there are multiple individuals involved in the business? The […]

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Who is the trademark owner?

Who owns the trademark? It’s not uncommon for first-time trademark applicants to raise questions concerning ownership of the trademark. A trademark owner must be identified in an application for federal trademark registration. Should the applicant be identified as an individual or a company? The answer depends upon who will ultimately control the quality of the […]

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