trademark attorney

What is acquired distinctiveness (secondary meaning)?

What is a trademark with acquired distinctiveness? Some trademarks are inherently distinctive from the start. Inherently distinctive marks generally include marks that are arbitrary, fanciful…

Trademark Strategy: 5 Steps to Optimize Chances of Successful Registration

What is a trademark strategy that will improve the chances of registering your mark? A successful trademark registration will depend a great deal upon the…

How many TTAB cases reach final decisions?

How many TTAB oppositions and cancellations reach final decisions? At the outset, let me clarify that this post contains rough estimates of final decisions in…

Trademark Cancellation: What You Need to Know

Does it make sense to file a trademark cancellation? The decision to cancel a registered trademark is not an easy one. You’re about to embark…

What we need to file your trademark application

What information do you need to provide for us to file your trademark application? Since we get these questions all the time, we thought it…

What is a lack of bona fide intent to use?

What is intent to use? To understand what is not an intent to use, let’s first begin with what it is. Intent to use refers…

Coexistence: What is a trademark consent agreement?

When does a trademark consent agreement make sense? A trademark consent agreement is a written agreement between two trademark owners stating that their respective marks…

How Startups Should File Trademark Applications

When your startup company name is also the trademark for your product Before incorporating, it is best to search the USPTO trademark database for your…

When is a trademark primarily merely a surname?

What is a surname trademark? If you are attempting to register a mark that constitutes or includes a surname, there is a significant risk that…

Merely Descriptive Trademark Refusal: How to Win the Mere Descriptiveness Argument

What is a merely descriptive mark? Your trademark application might get rejected for a number of reasons. Near the top of the list of possible…

Why Trademarks Matter to Amazon Sellers

Why do registered trademarks matter to Amazon sellers? Selling products through Amazon in the US can be lucrative if done wisely. One crucial factor in…

Who should sign trademark applications?

Who can sign trademark applications? It can be a bit tricky to determine who can sign trademark applications. Even if one can sign, should they?…

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