trademark registration

Why Arguments Alone May Not Be Enough to Overcome a Likelihood of Confusion Refusal Likelihood of confusion is a fancy way of saying that the…

How do you prove that your trademark is not similar? One of the most common rejections of trademark applications is likelihood of confusion. While you…

What if someone else filed for a similar trademark first? I can’t tell you all the reasons why people delay filing a trademark application. Perhaps…

What is a trade name? A trade name identifies your business. It may be your company’s name or a brand. Commonly, you may find that…

What is a Certification Mark? Ever wonder about certain marks like UL that you find on goods? How do certification marks differ from trademarks? Can…

Attorney Fee GuaranteeSM Until now, no attorneys or law firms to our knowledge have ever offered a money-back guarantee on trademark filing services. Our firm,…

How do you win a trademark opposition at the TTAB? Before delving into how to win a trademark opposition, we first need to define victory.…

How do you start using a trademark? It’s not easy to come up with a new name or logo. It seems like more than half…

How do you register a trademark successfully? Anyone can file a trademark application with the USPTO. You might have filed one yourself. The challenge is…

Why Amazon Sellers Should Care About Amazon Brand Registry In order to ensure a smoother application process for Amazon Brand Registry, the most important thing…

Can you trademark a product feature, component or ingredient? Ever notice the packaging of a product touting a beneficial feature or some new technology? Perhaps,…

What are similar trademarks? Maybe it’s just me, but it sure seems like the USPTO has become more aggressive in refusing registration of trademarks. The…