trademark rejection

How to Persuade a Trademark Examiner: What Arguments Work for USPTO Examining Attorneys?

Why are USPTO trademark examiners called examining attorneys? USPTO trademark examiners are attorneys and, therefore, called examining attorneys. When responding to a trademark application rejection,…

Related Goods and Services: How to Avoid Similar Trademarks

What is the meaning of related goods and services? Likelihood of confusion is one of the biggest obstacles to registering trademarks. In comparing trademarks, examiners…

Trademark application: What is the most important factor in registering a mark?

Focus on What Matters Most In Filing Your Trademark Application For many businesses thinking of registering a trademark, cost is the biggest factor. It is…

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