intent-to-use

How do you start using a trademark? It’s not easy to come up with a new name or logo. It seems like more than half…

What is a use-based trademark application? A trademark application must always identify whether the mark has already been used on the goods or services. One…

When do you need to submit substitute specimens of use? If your trademark specimens of use have been rejected, then you know what I’m talking…

What comes first: filing trademark or launching product? The US trademark registration system is different from the rest of the world. With a few exceptions,…

Trademark Office approval not required before using ITU mark There is no legal requirement to wait for USPTO approval of your Intent-To-Use application before you…

Why do trademark specimens get rejected? Back in the old days when paper trademark applications were filed via snail mail, original specimens of use were…

What is intent to use? To understand what is not an intent to use, let’s first begin with what it is. Intent to use refers…

What is a trademark registration basis? A trademark registration basis provides the reason for why your mark should be registered. There are only two bases…

Trademark Priority: Determining Who Was First Trademark rights in the US generally belong to the one who was first to use the mark in commerce.…

When do you have to submit evidence of trademark use? In an Intent-To-Use (ITU) trademark application, you have six months from the Notice of Allowance…

What is a Statement of Use? An Intent-To-Use (ITU) trademark application does not require any evidence of trademark use at the initial filing. In fact,…

What is an Intent-To-Use application? To register a trademark, you normally have to use the mark. Registration generally requires use in commerce by selling goods…