intent-to-use

How to Start Trademark Use

How do you start using a trademark? It’s not easy to come up with a new name or logo. It seems like more than half…

What is a Use-based Trademark Application? How to File Section 1(a) TM App Based on Actual Use

What is a use-based trademark application? A trademark application must always identify whether the mark has already been used on the goods or services. One…

Substitute specimens: How to show trademark use when original specimens rejected

When do you need to submit substitute specimens of use? If your trademark specimens of use have been rejected, then you know what I’m talking…

Can you trademark before launching product?

What comes first: filing trademark or launching product? The US trademark registration system is different from the rest of the world. With a few exceptions,…

USPTO approval of ITU application before using trademark?

Trademark Office approval not required before using ITU mark There is no legal requirement to wait for USPTO approval of your Intent-To-Use application before you…

Rejected Trademark Specimens: How to Respond and Submit Proper Specimens of Use

Why do trademark specimens get rejected? Back in the old days when paper trademark applications were filed via snail mail, original specimens of use were…

What is a lack of bona fide intent to use?

What is intent to use? To understand what is not an intent to use, let’s first begin with what it is. Intent to use refers…

What is a trademark registration basis?

What is a trademark registration basis? A trademark registration basis provides the reason for why your mark should be registered. There are only two bases…

What is trademark priority?

Trademark Priority: Determining Who Was First Trademark rights in the US generally belong to the one who was first to use the mark in commerce.…

When Should You Request An Extension of Time for Filing a Statement of Use?

When do you have to submit evidence of trademark use? In an Intent-To-Use (ITU) trademark application, you have six months from the Notice of Allowance…

What is a Statement of Use (SOU)? How to Show Use of an ITU Trademark Application

What is a Statement of Use? An Intent-To-Use (ITU) trademark application does not require any evidence of trademark use at the initial filing. In fact,…

What is an (ITU) Intent-To-Use Trademark Application? How to File Before Using a Mark

What is an Intent-To-Use application? To register a trademark, you normally have to use the mark. Registration generally requires use in commerce by selling goods…

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