likelihood of confusion

What does confusable mean? To be registrable, a mark must not have a likelihood of confusion with any registered trademarks. In other words, an applied-for…

Why do trademark applications get rejected? Most trademark applications are not approved on their first go-around according to USPTO trademark statistics. Only 34.4% of TEAS…

What is a trademark consent agreement? A trademark consent agreement is a written agreement between two trademark owners stating that their respective marks are not…

What is a flat rate trademark application? Our firm offers fixed fees for filing trademark applications. A flat rate trademark application provides you with some…

Trademark Priority: Determining Who Was First Trademark rights in the US generally belong to the one who was first to use the mark in commerce.…

What is the purpose of a trademark? A trademark serves to indicate the source of goods or services (for simplicity, I’ll refer to both goods…

How do we identify the likelihood of confusion risk for a trademark? A trademark knockout search generally refers to a pre-filing search of the USPTO…

What is a likelihood of confusion rejection? A rejection on the grounds of likelihood of confusion is basically a refusal to register your mark because…

What are the consequences of losing a TTAB trademark opposition or cancellation? So you have applied to register a trademark and everything has proceeded smoothly…