What is the #1 factor in filing a trademark application? For many businesses thinking of registering a trademark, cost is the biggest factor. It is often the first and only question asked of our trademark filing services. I’m not surprised. Trademark filings have become commoditized. So it’s no surprise that would-be filers are searching for […]
Articles Tagged: trademark search
How to Choose a Trademark
What will be the name of your product? Choosing a trademark for your product can be more challenging than it seems. You may have already overcome the toughest hurdle of developing the product, so what can be so difficult about creating a name for it? Two key issues tend to come up whenever you try […]
How to trademark a new company name: Should founders search trademarks before incorporating?
How to trademark a new company name: First incorporate or search trademarks? This question might catch you off guard if your plans for incorporation didn’t consider a trademark search. One common pitfall of incorporating is selecting a company name without first conducting a trademark search. Typically, founders consult with a corporate attorney to see if […]
What is a trademark knockout search?
Identifying obvious risks of rejection based on similar marks before applying A trademark knockout search generally refers to a pre-filing search of the USPTO trademark database (aka TESS) for identical or highly similar marks. The goal is to assess the risk of a likelihood of confusion refusal by a USPTO trademark examiner (“examining attorney”) reviewing your […]
How to Identify Goods or Services in a Trademark Application
How do you decide which goods or services to include in a trademark application? Trademarks do not exist in a vacuum. A trademark must always be tied to at least one product or service. You cannot trademark words in the abstract. So when you hear about a celebrity trademarking a phrase, the phrase or slogan must […]