How to Choose a Trademark

What will be the name of your product? Choosing a trademark for your product can be more challenging than it seems. You may have already overcome the toughest hurdle of developing the product, so what can be so difficult about creating a name for it? Two key issues tend to come up whenever you try […]

Read More

What is a trademark knockout search?

Identifying obvious risks of rejection based on similar marks before applying A trademark knockout search generally refers to a pre-filing search of the USPTO trademark database (aka TESS) for identical or highly similar marks. The goal is to assess the risk of a likelihood of confusion refusal by a USPTO trademark examiner (“examining attorney”) reviewing your […]

Read More

How to Identify Goods or Services in a Trademark Application

How do you decide which goods or services to include in a trademark application? Trademarks do not exist in a vacuum. A trademark must always be tied to at least one product or service. You cannot trademark words in the abstract. So when you hear about a celebrity trademarking a phrase, the phrase or slogan must […]

Read More