Trademark Registration

Why would you need an insurance extension? In an Intent-To-Use (ITU) trademark application that has been allowed, an applicant will have a deadline to submit…

Trademark Priority: Determining Who Was First Trademark rights in the US generally belong to the one who was first to use the mark in commerce.…

What does it mean to abandon a trademark? Trademarks differ from patents in at least one fundamental way. Trademarks require continuous usage. Otherwise, trademark rights…

Can you file a multi-class trademark application in the US? Yes, the USPTO allows applicants to file a single trademark application covering goods and/or services…

When is it OK to refer to someone else’s trademark? Trademark law allows for third parties to refer to use terms in certain situations without…

Who owns the trademark? It’s not uncommon for first-time trademark applicants to raise questions concerning ownership of the trademark. A trademark owner must be identified…

What is the purpose of a trademark? A trademark serves to indicate the source of goods or services (for simplicity, I’ll refer to both goods…

Do trademark registrations expire? Trademarks differ from patents in at least one critical way. Patents must expire. Trademark registrations can last indefinitely if they are…

How long does a trademark registration take? Many variables can prolong the US trademark application process. Generally, the fastest path to a registration would be…

What is a primarily geographically descriptive trademark? If you apply for a trademark that contains a geographic location, there is a risk that your application…

How do you renew a trademark registration? Unlike patents which expire on a definite date, the term of a trademark registration may continue indefinitely as…

What is trademarkable? To be trademarkable means that a word or phrase is capable of trademark registration. That is to say, a mark must meet…