What is a suggestive trademark?

What is a suggestive mark? A suggestive trademark has wording that suggests characteristics of the underlying goods or services without saying it outright. As stated in the USPTO trademark manual [TMEP ยง 1209.01], suggestive trademarks “require imagination, thought, or perception to reach a conclusion as to the nature of those goods or services.” What is […]

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What is acquired distinctiveness (secondary meaning)?

What is a trademark with acquired distinctiveness? Some trademarks are inherently distinctive from the start and others are not. Inherently distinctive marks generally include marks that are arbitrary (meaning of mark has no relation to goods/services) or fanciful (made up word) or suggestive (meaning of mark suggest a feature of goods/services). Marks that are descriptive […]

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What is a trademark rejection?

What is a trademark rejection? Not all trademark Office Actions are the same. Your application may receive a trademark rejection, or a registration refusal, which will require greater effort to overcome. On the other hand, an Office Action may be issued in your trademark application raising minor issues that can be resolved without arguments. Let’s […]

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