similar trademarks

How different must your trademark be? We get this question all the time. Would a slight change to a trademark be enough to get it…

Are we talking about real or theoretical trademark confusion? Likelihood of confusion can be a confusing subject. What makes one trademark too similar to another?…

Related Goods and Services: What is the Meaning of Relatedness? Likelihood of confusion is one of the biggest obstacles to registering trademarks. In comparing trademarks,…

What if someone else filed for a similar trademark first? I can’t tell you all the reasons why people delay filing a trademark application. Perhaps…

Why Certain Trademark Arguments Are Irrelevant Certain trademark arguments are destined to fail. Even when great points are made, they will fall on deaf ears.…

How does a design mark application compare to a word mark registration? To register a trademark without regard to style, a trademark application may typically…

What does confusable mean? To be registrable, a mark must not have a likelihood of confusion with any registered trademarks. In other words, an applied-for…

What is the purpose of a trademark? A trademark serves to indicate the source of goods or services (for simplicity, I’ll refer to both goods…

How do we identify the risk of your trademark being rejected for being too similar? A trademark knockout search generally refers to a pre-filing search…