similar trademarks

What are the Trademark DuPont Factors for determining likelihood of confusion?

Are we talking about real or theoretical trademark confusion? Likelihood of confusion can be a confusing subject. What makes one trademark too similar to another?…

Related Goods and Services: How to Avoid Similar Trademarks

What is the meaning of related goods and services? Likelihood of confusion is one of the biggest obstacles to registering trademarks. In comparing trademarks, examiners…

Should You File a Trademark Similar to a Pending TM Application?

What if someone else filed for a similar trademark first? I can’t tell you all the reasons why people delay filing a trademark application. Perhaps…

Why Your Trademark Arguments Will Fail: How to Win an Office Action Rejection

Why Certain Trademark Arguments Are Irrelevant Certain trademark arguments are destined to fail. Even when great points are made, they will fall on deaf ears.…

How to Trademark a Logo: Can you register a design mark similar to a word mark?

How does a design mark application compare to a word mark registration? To register a trademark without regard to style, a trademark application may typically…

What are confusable trademarks and examples of non-confusable trademarks?

What does confusable mean? To be registrable, a mark must not have a likelihood of confusion with any registered trademarks. In other words, an applied-for…

Likelihood of Confusion: What Makes Trademarks Similar or Not?

What is the purpose of a trademark? A trademark serves to indicate the source of goods or services (for simplicity, I’ll refer to both goods…

What is a trademark knockout search?

How do we identify the likelihood of confusion risk for a trademark? A trademark knockout search generally refers to a pre-filing search of the USPTO…

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