special form drawing

Standard Character vs. Design Trademark: How to Choose

What is a standard character trademark? The USPTO offers two ways in which one can apply for a trademark. The first option is a standard…

What is a design mark application?

What is a design mark application? If you were asked to conjure up the first trademark that comes to mind, what would you see? A…

Word Mark vs. Design Mark: What is a standard character trademark vs. a stylized logo?

What is the difference between a word mark (standard character) and a design mark? When a trademark has words or letters, there are two ways…

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